You can sell digital gift cards to your customers, offering a flexible and convenient gifting option for any occasion. Delivered instantly via email, they are perfect for last-minute gifts. Each gift card has a unique code and a distinctive design, making it easy for recipients to redeem during checkout. Customers can purchase gift cards directly from your store, selecting the desired amount and adding personalized messages to make the gift more personal.
Creating a Gift Card
To create a gift card:
- Go to Commerce > Products on the Dashboard.
- Click + New Product.
- Select the corresponding product type (see Product Types).
- Provide the requested information in the Details section:
- Indicate the gift card name.
- Enable the Allow Maintain Stock toggle to activate the SKU (Stock Keeping Unit) and Quantity fields, if you want to manage the quantity of gift cards or if you have a limited stock.
- A unique alphanumeric code (Stock Keeping Unit) is automatically generated according to the product name. You can edit the SKU code according to your preferences.
- Indicate the gift card quantity.
- Enter a detailed product description displayed to customers or click Generate with AI.
Note: The text is generated based on the title and keywords provided in the description field.
- Select the product category from the available list (see Categories) or create a new category on the gift card creation page. To do so, enter the category name in the Category field and click New Category, which is displayed below the field.
Note: To make the category default, tick the star icon next to the corresponding category. The default category name is generated in the product URL. If no category is set as default, the first one is applied as a default category. - Enable/disable the Product Visibility toggle to set up product visibility for the customers.
5. Add product images to the Media section:
- Click + Upload and select the corresponding image from the computer.
Note: The uploaded media will feature a unique design that customers can select when purchasing the gift card.
- Click the settings icon on the image, enter the image title, description, and ALT name in the popup that opens, then click Save.
Tip:
- To make the product image default, tick the star icon on the image. The default image is displayed first on your product page. If no image is set as default, the first uploaded image will be displayed instead.
- To reorder the images, click and hold the uploaded image, then move it to the desired position. The images will be displayed in the same order in public mode.
- To remove the image, click the delete icon.
6. Provide the information in the Options section:
- Enable the Allow Validity Period toggle to set a specific timeframe for the gift card's validity if you want it to have an expiration date.
- Specify the period the gift card is valid. The validation countdown starts on the purchase date.
- Click + Add Amount to specify the predefined gift card amounts available for customers to choose from when purchasing the gift card.
Note: To make the gift card amount default, tick the star icon next to the gift card amount. The default gift card amount is automatically selected on your product page. If no gift card amount is set as default, the first one in the list will be chosen by default in the public mode. - Enable the Allow custom value toggle and enter the minimum and maximum values for the gift card available on your website, if you want customers to specify their desired amount instead of selecting from predefined options.
Note: If no value is specified, it is considered infinite and can be any number greater than 0.
7. Provide the requested information in the Linked Products section, if necessary:
- Select the corresponding items from the drop-down list related to the gift card product. These products are displayed as a suggestion to the customer during the purchase. They are related to the main purchase and can be beneficial for the customer.
- Select the corresponding items from the drop-down list that are more expensive or are а higher versions of the current item. These items are displayed as a suggestion to a customer during the purchase.
- Select the corresponding items from the drop-down list that are related to the gift card product and might interest the customer.
- Tick Show selected products as related if you want the newly created gift card to be displayed as a suggestion to the selected as cross-selling, upselling, and related products.
8. Provide the information requested in the SEO section:
- Modify auto-generated page title, if necessary.
- Enter the meta description for the product, if necessary.
- Modify the auto-generated URL alias, if necessary.
- Tick the Create a URL redirect checkbox to make the product page available under the updated URL.
Note: If you untick the Create a URL redirect checkbox, customers will be directed to the 404 page. - Activate the Include in Sitemap toggle if you want the product page to be added to your sitemap.
- Select Robots Tag from the respective drop-down list to control how search engines index the product page by search engines and follow the links on them.
- Add a social media image of your product that will be displayed when you share a link to your product page on social media platforms like Facebook, Twitter, LinkedIn, and others.
To do so:- Click + Upload and select the corresponding image from the computer.
- Click the settings icon on the image, enter the image title, description, and ALT name in the popup that opens, then click Save.
Note: If no image is uploaded, the product or category main image will be applied by default.
9. Click Save.
If your website is available in multiple languages, select the corresponding language from the language drop-down list (see Settings > Languages) and enter product-related information in the selected language.
Setting the Gift Card Status
To set the status of the product, select the corresponding status from the right-side drop-down list.
The following options are available:
- Draft: The product is not visible to the customers.
- Active: The product is visible to the customers.
Duplicating the Gift Card
You can duplicate the created gift card if you want to create a new gift card based on the existing one. To do so, click Duplicate on the right side of the corresponding gift card page or select the product from the list, click the Dotted Menu, and select Duplicate.
Once you have created a gift card, you need to add and configure the corresponding widgets in the Visual Editor to display it on your website (see Gift Card Widgets).
Tip:
- You can configure gift card notifications sent to customers in Settings > Notifications.
- You can configure the time interval for sending the reminder notification about the gift card expiration in Settings > Checkouts > Gift Card Expiry Notification.
Viewing and Using Your Gift Card as a Customer
After the gift card purchase, recipients receive a unique code via email. They can enter this code in the gift card code field within the Gift Cards subsection of their My Accounts section.
Once redeemed, the gift card will appear in the Gift Cards subsection of their My Account section. The recipients can view and manage their gift card balance, including the total available amount if they have multiple gift cards.
Important: If a guest customer uses a gift card and a balance remains, they must register using the same email address used for the first redemption. This allows them to access and use the remaining balance on the gift card.
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